Do you remember the Blockbuster video store chain? The company dominated the video rental market in the 90s, employing 60,000 people in 9,000 stores in the U.S. When consumer buying habits began to change, Blockbuster ignored the obvious warning signs. When new competitors, such as Netflix, began offering more attractive alternatives, Blockbuster scoffed at their business models and doubled down on the retail store strategy. By 2010, the franchise was facing bankruptcy.