Now more than ever, retailers are feeling the pressure to measure up to international competitors like Amazon. However, many still rely on central distribution centers, causing orders to oftentimes travel thousands of miles to reach their destination. This takes unnecessary time and money spent on shipping, and when customers are expecting their packages quickly and affordably, you need an array of distribution tactics to fulfill those orders. The million-dollar question is this: how do you fulfill customer needs while improving efficiencies and cutting costs? The answer is to think local – and that’s where in-store fulfillment comes into play.